ZORA

ZORA is a cryptocurrency token associated with the Zora protocol, a blockchain-based platform designed to enable creators and collectors to mint, curate, and trade digital media as non-fungible tokens (NFTs). Built primarily on Ethereum and its layer-2 scaling solutions, Zora facilitates the creation of digital ownership and commerce tools for creators of various media types including art, photography, music, and written content. The token serves as a governance asset for the Zora decentralized autonomous organization (DAO), allowing holders to participate in decision-making regarding protocol upgrades, fee structures, and platform development. A key technical feature of the Zora protocol is its focus on community-owned content curation and fair creator compensation through mechanisms that enable direct artist-to-collector transactions while minimizing intermediaries. ZORA is notable for its emphasis on preserving creator rights and establishing transparent, on-chain provenance for digital works, positioning itself as infrastructure for a more equitable digital creative economy. The token is traded on various decentralized exchanges and represents a stake in the protocol's governance and long-term direction as it evolves within the broader NFT and creator economy ecosystem.