HOOD

Robinhood Markets, Inc. is a financial services company that revolutionized retail investing by pioneering commission-free trading in the United States. Founded in 2013 and headquartered in Menlo Park, California, Robinhood operates a mobile-first brokerage platform designed to make investing accessible to individual retail investors. The platform offers trading in equities, exchange-traded funds, options, and cryptocurrencies without charging traditional commission fees, a model that disrupted the brokerage industry and forced major competitors to eliminate their own trading commissions. Robinhood generates revenue primarily through interest earned on customer cash balances, payment for order flow arrangements with market makers, premium subscription services, and cryptocurrency transaction fees. The company went public in July 2023, listing its common stock on the NASDAQ under the ticker symbol HOOD. As a publicly traded technology and financial services company, Robinhood has become a significant player in the retail investment ecosystem, facilitating millions of trades and democratizing access to financial markets for a generation of individual investors who previously faced barriers to entry due to high commission costs.