NU

Nu Holdings Ltd. is a major digital financial services platform and one of the largest digital banking franchises in the world, operating primarily in Latin America under the brand name Nubank. Founded in 2013, the company was established with the mission to challenge bureaucratic, high-fee legacy banking systems by offering accessible, app-based financial products. Its core offerings include zero-fee credit cards, digital savings accounts, personal loans, investment services, and insurance products designed for underserved populations. By leveraging proprietary technology and advanced data analytics, Nu has rapidly expanded its customer base across Brazil, Mexico, and Colombia, achieving significant scale and profitability. The company plays a transformative role in the region's financial landscape by promoting financial inclusion and modernizing everyday banking for tens of millions of users.